Is Big Data the Way to Ensure Compliance?

Big data – according to Wikipedia – is a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools. Yawning yet? The truth is big data is exciting. And the excitement lies in the additional information that can be pulled from these data sets and what you do with them.

In the past it’s been prohibitively expensive thanks to the cost of servers needed to store and drill down the data to make it useful. But as technology gets cheaper, the opportunities available from big data are becoming more accessible to everyone.  And when it comes to buying business travel, big data holds a lot of potential for corporates.

Big data allows travel managers to understand the traveller better, track him or her and push information out to him. It’s this last element that is particularly useful for travel managers because it allows them to push information to travellers that enables and encourage them to stick to policy and budget while away from the office.  

For example, managers can use big data to tell junior staff, who may well feel apprehensive about taking public transport abroad, not to get a cab when they arrive at the airport, but to go to bus transfer stop A or train station B. They can give them directions, explain where to go to buy a ticket, ask them to use the NFC company credit card, pick up the ticket, get on the train at time x to destination y, remind him when to get off, that he can walk to the hotel in five minutes rather than take an overpriced unnecessary cab, where to go for dinner that’s close to the hotel, within policy and within budget… the possibilities are pretty endless.  

And, as we know in this day and age of the rogue, anything that helps travel managers to know more about their travellers and use that information in a way that increases compliance has got to be a good thing.

David Chapple is event director of the Business Travel Show. Talk to him about Big Data on Twitter @btshowlondon or directly at david@businesstravelshow.com.

The hidden cost of relaxing policy and embracing rogue

Much has been written about the rise of the rogue traveller this year. The fine balancing between policy enforcement and happy and productive business travellers has been the centre of many a debate since it was first raised (to me, anyway) at the ITM Intelligence Conference back in May (you can read my blog on that here) and, most recently, at the GBTA Europe Conference in Budapest (my blog on that session is here). 

Corporate travel buyers are being warned that managing policy too closely leads to traveller friction, which in turn impacts on the wellbeing, productivity, motivation and loyalty of the traveller. Introducing flexibility, on the other hand, can lead to happier travellers; travellers less likely to ‘go rogue’.

On paper, the traveller turned self booker appears to be a no brainer, saving money for the company thanks to religiously booking within policy price parameters or even under budget because of internal incentives and reward programmes.

But it can’t be all win win for the organisation, surely? There must be some pay back? And perhaps the answer is, yes, of course there is, and that pay back lies in the time it takes for these employers to self book. And therein lies the problem: because this cost isn’t visible it can go largely ignored.

Whether the traveller turned self booker uses a self booking tool, an internally-designed travel portal (a la Google), or simply surfs their favourite leisure portals, they are wasting hours and hours of time online booking their trips; time that could be spent working; time that costs the company money. In fact, a company that has 20 senior execs each taking 20 trips a year and each taking a morning to book each trip is throwing away the equivalent of more than £51,000 worth of billable hours.

So what’s the answer? Well, frustratingly, that seems to be far from decided and still very much up for debate. The Business Travel Show will attempt to throw some light on the issue with a panel session called ‘Policy – how vogue is rogue?’ at the event next February, but I’m sure a lot more will be said about it – for or against – between now and then and I’d be interested to know what you think, so why not join the debate on Twitter @abtn_online or @btshowlondon?

David Chapple is event director for the Business Travel Show, which takes place at Earls Court on 5-6 February 2013. Registration is open at www.businesstravelshow.com.